How it Works

LinkShadow is a turnkey solution that is sold as a hosted service. It provides publishers with the infrastructure to develop and manage performance-based Internet marketing programs. And all it requires is a Web browser and Internet connection.

The publisher provides TW Solutions with the advertiser’s ads and promotions. We tag them and return them to the publisher’s Web team for placement. We can build any required registration forms and landing pages customized with the advertiser’s or publisher’s branding. Each month, our solution provides the publisher and the advertiser with an electronic report that breaks out and validates advertising performance. And both parties receive reports that include all lead registration data from each completed online form.

LinkShadow is a highly flexible solution that enables publishers to set rates by rate card, advertiser, campaign or individual ad. It can track and process visitor activity across virtually any type of ad or link.