What is Performance Marketing?

Advertisers are discovering that performance marketing strategies fulfill many of their needs for cost effective, highly measurable, Web-based advertising programs. A highly-proven channel in the consumer-retail sector (where it is called affiliate marketing), performance marketing is practiced by virtually all of America’s top brands.

In this model, the publisher earns revenue when a Web visitor performs an action – clicks on a link, fills out a form, views a video, etc.  The publisher controls the placement and frequency of the ad. And the advertiser pays the publisher after the action is completed and verified.

Performance marketing gives B2B publishers the power to create entirely new portfolios of Internet-based marketing products. It offers the opportunity to monetize Web site traffic, generate revenue from unsold and cancelled space, and engage with new advertisers that won’t participate in traditional ad programs.